Westworld Alberta

Member Consumer Magazine Division 4 W E S T W O R L D A L B E R T A | S U M M E R 2 0 1 5 credit Y ou know, for many years now I've used this space to talk to you a little bit about things we've been working on and topics we've been interested in, often ones that we've presented in the magazine. e other day I was reflecting on the relationship that our association has with its members, the changing nature of the world around us, and how important it is that we continue to serve our large and growing membership the way you want to be served. I decided that the letter I pen every quarter in Westworld is more than an opportunity to talk to you about the stuff that matters to us . . . it's a chance for me to hear from you about the things that matter to you. I've got a lot of questions. If I could sit and have coffee with every one of you through the course of a year, I would. Your support is what has built this membership but with nearly a million of us strong across the province . . . I'd be drinking a lot of coffee. So I'd like to start here . . . and tell you about some of the things that I wonder about . . . things I'd love to hear your perspective on. Usually when people think of connecting with the association, two primary ways come to mind: at the side of the road and in our centres. But all I have to do is look at the increas- ing number of hours I'm spending connecting with others through my mobile phone, my iPad and my computer to know that our digital age is making it increasingly more conve- nient to get help or to simply get things done with a click or two. And when I look at my teenage son, I see a generation that turns to technology first to do even more. I know this is not an all or nothing propo- sition but I also know that we have always been committed to delivering service the way our members want it. In fact, evolving is what we do best. AMA was one of the province's first associations to embrace technology, way back in the 1920s. We were built by pioneers with their eyes squarely on the future and real pas- sion for the possibilities of new technology – automobile technology back then. We are still an organization that is excited about the future and eager to adopt technology that will make our lives better. One area that is really important to me is our in-centre experience. I know there are opportunities for us to evolve that experience into something more con- nected, interactive and welcoming . . . the per- fect balance of personal service and a dynamic, self-serve, information-rich place. If we were designing the perfect in-centre experience for AMA, what would it look like? If you have ideas for me, I'd love to hear them. You can reach me by email at don@ama.ab.ca. anks for being a part of our family and I look forward to hearing from you. Your Perspective A message from AMA's president Don Smitten President and CEO Summer 2015 . volume 41 . number 2 Westworld Alberta editor KIRSTEN RODENHIZER art director DAVID CLAYDON art director, digital REN REED managing editor CAROLE STEVENSON-ROY associate managing editor TRACY HYATT assistant editor SHAUNA RUDD senior art director/westworld network GAYLEEN M. WHITING production/studio manager KRISTINA BORYS production/print manager KIRSTY SENIOR assistant studio manager MANDY LAU production coordinator TAMMY NGUYEN advertising design CHRIS SHERWOOD production technicians INA BOWERBANK, SHEILA STEWART imaging technicians MANDY LAU, LAURA MICHAELS advertising general sales manager GILLIAN TRAINOR 604-299-7311 account manager ANNA LEE 604-299-7311 midwest u.s.a. Kollander Companies 952-405-9640 sales coordinator JANICE CHEER P U B L I S H E D F O R chairman, ceo PETER LEGGE, O.B.C., LL.D (HON) president SAMANTHA LEGGE, MBA chief content officer CHARLENE ROOKE senior vice-president/custom publishing KATHLEEN FREIMOND, MBA vice-president/marketing & digital media HOLLY PATEMAN vice-president/sales REBECCA LEGGE executive creative director RICK THIBERT director/it MIKE PACKER director/production KIM M CLANE director/digital media RAYMOND YIP director/hr JOY GINETE-COCKLE director/accounting SONIA ROXBURGH director/circulation TRACY M CRITCHIE digital media ARIANE FLEISCHMANN, DEBBIE JIANG, JAMES MARSHALL, CANDICE UI marketing KATHLEEN ALMEIDA, CASEY CRAWFORD, ALLYSON WICKHAM senior support analyst PETER RENSEN application support analyst EILEEN GAJOWSKI accounting EILEEN GAJOWSKI, JENNA MARINESCU, TERRI MASON, JOCELYN SNELLING circulation manager ASHLEY CLEGGETT circulation MILLIE COSKUN, KELLY KALIRAI, HEATHER VINCE executive assistants JANICE CHEER, HEIDI CHRISTIE office manager HEIDI CHRISTIE advertising in westworld magazine does not indicate an endorsement by the alberta motor association. ® CAA, CAA Plus, Away From Home, CAA Plus RV and Approved Auto Repair Services are trademarks owned by, and their use granted by, the Canadian Automobile Association. ® AAA, CampBook, Show Your Card & Save, TourBook and TripTik are trademarks owned by, and their use granted by, the American Automobile Association. The Alberta edition of Westworld magazine is published four times a year by Canada Wide Media Limited, 4th Floor, 4180 Lougheed Hwy., Burnaby, B.C. V5C 6A7. Phone 604-299- 7311; Fax 604-299-9188. Copyright 2015. All rights reserved. No part of this magazine may be reproduced without written permission. Subscription rates: Canada $19.95 per year, plus applicable taxes; outside Canada $26.95 per year, no tax. Rates quoted are for non-members only. Publication Mail Product Sales Agreement #40065475. The statements, opinions and points of view expressed in articles published in this magazine are those of the authors, and publication shall not be deemed to mean that they are necessarily those of the Alberta Motor Association, the publisher, editor or Canada Wide Media Limited. The publishers cannot be held responsible for unsolicited manuscripts and photographs. The trademark WESTWORLD is used under licence from Westworld Publications Ltd., the registered owner of such mark. WESTWORLD is the registered trademark of Westworld Publications Ltd. Paper – Post Consumer Recycled Content 10% 30 tons of wood saved 90,998 gallons of wastewater flow saved 7,090 lbs solid waste not generated 20,193 lbs greenhouse gases prevented 99 million BTUs energy not consumed Printed with vegetable-based ink Member Consumer Magazine Division We have always been committed to evolving, in order to deliver service the way our members want it. " "

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